GOOGLE ADWORDS MANAGEMENT
Are you getting a good ROI from your Google Adwords campaign?
Google is not just the most powerful Search Engine, it also offers a wide range of solutions like display, video, retargeting, maps, analytics, Google Adwords & more. We Offer the Best Google Adwords Management solutions that work seamlessly because we set up the campaigns in the right way. We are Google partners and by putting the best practices and technology in place, we guarantee your traffic & leads will increase dramatically.
Google Adwords
Google’s Pay-per-click (PPC) advertising is one of the online marketing channels you cannot overlook. It is one of the most effective ways of generating leads & sales. But you have to do it right to make it work. Working with a Google Partner agency like Web Performance Media that understands how Google Adwords Management work can help you succeed. We incorporate several high performing techniques and tools to our Google Adwords Management offering.
Many businesses try Google Adwords advertising but end up disappointed because of poor strategies or because of trusting the wrong agency. At Web Performance Media, we understand the importance of running a successful Google Adwords campaign, and we have what it takes to give you value for your money. We have invested 100’s of thousands of dollars on behalf of our clients and ourselves always achieving positive results.
To get the best results with Google Adwords, you need to show your ads to the right people, at the right time, using the right keywords, and have active surveillance measures in place. What many people don’t understand is that getting high numbers of traffic doesn’t really count if the browsers aren’t converting. Therefore, in analysing the metrics, volumes of website visitors from a campaign shouldn’t be the sole focus. We focus all of our efforts and expertise into converting leads and sales.
A Google Adwords Management Agency That Targets The Right Prospects
Yes, we admit it!! We are obsessed with performance!! People are willing & ready to buy what you have to offer. All you need to do is let them know you exist and Google Adwords will do the rest. We focus on having your website right at the top using the right keywords, the right message, targeting the right audience at the right time with the right budget.
We ensure that the ads are scheduled to appear at the most opportune time when the customers are ready to purchase. Our team has the expertise to lure customers and follow the buyer journey from beginning to the end. We, therefore, go beyond the usual metrics such as click-through rate and cost per click. Our analysis goes a lot deeper and we make the necessary changes to make your campaign as successful as possible.
Conversion Rate Optimisation
Conversion Rate optimisation is the process ( we basically call it The art) of increasing the number of desired actions to happen on your website or landing page. It can be generating a lead by filling up a form or finalising a sale. This process is how we analyse the visitor’s behaviour and optimise it to create a better and easier journey.
You get excellent results from a Google AdWords campaign come when you combine it with conversion rate optimisation. This means you have strategies which lead customers to buy your product or service. Conversion rate optimisation (CRO) can improve your AdWords performance immensely.
We analyse your webpages and assess the behaviour of users. We then find ways to make it easier for users to understand what you are offering. This includes having the right keywords in place and using the right messaging techniques. When you can effectively communicate with your audience, you quickly generate leads and make more sales.
Get the right pop-ups, a live chat section and most importantly, the right call to action which leads users to buy. Your landing page has to be structured in the right way. It should include all the components that make the visitor buy what you are selling.
Retargeting Enhances Conversions
Retargeting gets you customers who have visited your website previously but didn’t end up converting. Most of these people are actually considering to buy, but maybe they just need more convincing. Through remarketing, you can quickly get them to convert because you go beyond your competition and emphasise your point.
Re-marketing and/or re-targeting is a crucial element of pay-per-click advertising because most people don’t convert at first glance. When you come to them again, it is not in vain. You just need to understand them better and know where to find them.
We help you keep track of potential customers so that you don’t lose revenue through lost visitors.
We Partner with Google To Bring You The Best
Through the Google Partners programme, we are able to bring you the best services in terms of AdWords. We are a certified Google Adwords Management agency and we have reached the professional level & expertise needed. Google recognises the AdWords campaigns we have been running and the success we’ve had in our practice.
Google offers its partners exclusive training and many other resources to enable them to provide improved service to clients. Web Performance Media is proud to be among the beneficiaries, and we would like to use this to make our clients happy. We use the skills and knowledge acquired from this partnership with the largest search engine company in the world.
Talk to one of our certified team members to take your ads to the next level.
Google Adwords Campaigns Focused On Profits
It’s time to make your Google Adwords campaigns bring you more revenue. You need to spend less and get more. Focus more on the profits and returns rather than mere clicks that don’t end up converting.
We want to see you cruising past your competition without spending too much. All this is possible with the right strategy and tactics. We use the best tools and do thorough evaluations to make sure your ads are showing to the right people. In the end, we get you relevant traffic so that the money spend per click isn’t going to waste.
With a deep understanding of the market, we can effectively curve out the traffic that is ready to spend on your product or service. We research for the relevant keywords and find the negative keywords to increase chances of conversion.
Through the creation of landing pages that are well optimised for conversion, you can double or triple your sales in a short time. We also help in the creation of lead capture channels such as contact forms and put them on the relevant landing pages. What’s more, the market-friendly language on these pages works magic in bringing in more conversions. And it doesn’t end there. We also look for ways to target the locations with the highest purchase power. What remains is to maintain the high rates of conversions and widen the market base. This is achieved through constant high-level metric analysis.
With a clear plan based on the real PPC dynamics, your Google Ads campaign will take you ahead of your competition. Web Performance Media is a PPC Agency with a difference. We are certified by Google and have worked with small and big businesses in Sydney, Melbourne and other parts of Australia. You can trust WPM to create campaigns that bear fruits. Contact us Now and start getting benefits from your Google Ads Management.
FAQ’s
Why Do I Need to Advertise on Google?
Maybe you are wondering if you really need to advertise on Google. Here’s why you should. Google is the biggest search engine, and it is the one preferred in Sydney, Melbourne and all parts of Australia. Google gets billions of search queries in a day, and when you don’t advertise on their platform, you are no doubt losing a large portion of customers to your competition.
Google Ads is known to bring in more income within a short period. If you have the campaigns set up well, you will sure get a lot of benefit from every dollar you spend on the ads.
Google Ads deserves to be part of your PPC advertising options because your competitors are using it. The competition for market online is high, and competitors go to the extent of bidding for your brand’s keywords. Therefore, if you ignore Google Ads, another business will be ranking for your name.
I Have Excellent SEO, Why Should I Use Google Ads?
SEO is a great way to get traffic to your website. However, when you complement SEO with Google Ads, the results are way better. Search engine optimisation is a good way of keeping your brand authority. Most of the time, you will be putting up informative content on your webpages, and you will get more backlinks and higher rankings. In the end, you can have large volumes of organic traffic visiting your website.
But SEO can take some time before you realise the benefits. And ranking for new keywords requires patience. But with PPC, you get the returns quickly. With the right targeting, you will start getting conversions.
This technique, whereas extremely powerful and highly recommended, can be unpredictable with all the algorithm changes and updates, where Google AdWords is rather stable. You just need to be able to do the proper setup, optimise it constantly and you will be on the right path.
When people search for keywords that suggest they want to make a purchase, Google favours the ads. People who need a product or service and are ready to buy tend to click on the ads and therefore, running a campaign can get you excellent returns. SEO and PPC need each other if you want to get the best returns from your business.
How Do I Minimise The Cost Of PPC Advertising?
Advertising can be costly, and many people have ended up using a lot of money and not getting the expected returns. Although ads cost money, it shouldn’t be too much to cripple your business. You need a balance, and fortunately, there are ways to minimise the spending and maximise returns.
To optimise the cost of advertising on Google, you need to understand how it works. This involves doing comprehensive studies on bidding strategies, keyword research, negative keywords, and many other metric evaluations.
One of the ways to reduce the cost of ads is picking the right keywords. Use the terms that are most relevant to your audience. Don’t be tempted to include the broad terms because these are very expensive and don’t bring you the right traffic. Also, use the negative keywords option to lock out words that are not relevant for your targeted audience.
You need to set a budget that suits you. This restricts the daily spend as well as the overall amount. A budget goes hand in hand with the bidding strategy. Choosing between automatic bidding and manual bidding is of the essence. For those on a small budget or start-ups who want to learn how things go, manual bidding can be an excellent option.
Are You A PPC Agency Certified by Google?
Web Performance Media is a Google certified online marketing agency based in Sydney, Australia. We have experts who have completed the Google courses and have the certification. Our team is focused on providing better quality, and they do their exams regularly to keep their credentials up to date.
We have run google Ads campaigns for many of our clients, and the outcomes have been excellent. The partnership with Google enables us to provide our clients with the best service because we receive training from the biggest search engine company. We can also contact Google anytime in the best interest of our clients.
Why Are My Google AdWords Campaigns Not Working?
Probably you have tried using Google Adwords before, and it ended in tears. People who run their own Google Adwords Management or hire an amateur agency get bad results. Your campaign may have failed, but there is room to make amends. At Web Performance Media, we make the Ads count by maximising the conversion rates and ensuring you spend less and make more profit.
Your ads could be performing poorly because you are targeting short-chain keywords that are not specific to your business or audience. Or you might be using other broad keywords that are irrelevant.
You need to show your ads to the right audience if you want to get many conversions. When you have the wrong keywords in your titles and ad copy, you get traffic that won’t convert. You, therefore, end up paying for clicks that will bring no returns. Your quality score is also of importance. This is the score that Google gives your ad, and it determines your ad’s visibility. If you have a high score, you will rank high and subsequently attract more people.
But having the right ad copy and keywords isn’t all that’s required. You need a landing page that is optimised to make visitor’s convert. The landing page should be in sync with the ad so that people find what they expect. The landing page should feature the right message and a call-to-action to prompt users to buy.
Google Adwords work when they are correctly set up. You need guidance from experts who understand how it goes. Web Performance Media is here to ensure that you get the best out of your Google campaign. We minimise the cost you use and ensure you get maximum profits by researching keywords, optimising ads and creating high conversion landing pages. Our Google Adwords Management service also includes over 10 high performing techniques and technologies to ensure your campaigns are always performing at its best.