FAQ’s

In this immense world of online marketing, we all have a lot of questions. Here are some FAQ’s to help you get through the first stages of it:

SEO

What is SEO?

SEO is the abbreviation for Search Engine Optimisation. Search engine optimisation is making a website to appear among the top results on the search engine result pages (SERPs). The practises that are undertaken to take a website among the top ranks are whatt constitute search engine optimisation. The search engines such as Google aim to provide relevant content to the users. Therefore, if you are offering relevant content and a sublime user experience, you will rank well. There are many attributes that determine whether you will rank high and they are detected by the search engine’s algorithms.

SEO is a broad topic that involves different elements. You need to research keywords thoroughly, create meaningful content, get backlinks, among a host of many other things. Optimisation involves both onsite and offsite practices. There is the technical aspect where
you need to input the right commands. It is an integrated process that requires the input of various fields.

Are SEO Companies Worth The Money?

Search engine optimisation is necessary if you are looking to outstrip your competition. You need to have a pronounced online presence because this gets you to the doorsteps of your prospects. The sure way to get top-notch SEO services is to have competent people doing
the work for you.

SEO is a never-ending process. You need to do checks and monitor which keyword is performing well and which one has dropped places. You need to check out your competition and see what they have been up to. It can be quite demanding and this is why you need
specialists doing the job for you. With the help of people who deal purely in SEO, you can get great results.

However, since SEO is such a gem, there are many companies that will promise you heaven but deliver dismal results. You need to find a genuine company for you to realise great outcomes and that is why Web Performance Media is here to offer the ultimate SEO
solution.

Why Should I Choose Web performance Media?

We are an SEO company that aims to make a difference in your business. We want you to realise excellent outcomes thanks to the dedicated work we do. Our services will ensure that you get high traffic volumes and we will also put in place the strategies to maximise conversions.

We have a team of diligent experts who put together their skills to come up with working plans. One thing we keep in mind when creating an SEO strategy for a company is the uniqueness of each business so that we don’t force a round peg in a square hole.

We have several decades of experience between us and we are also a flexible lot. Entrusting us with your website’s SEO is a great decision and we are ready to show you why.

SOCIAL MEDIA

What Is Social Media Marketing

Social media marketing is using social media to grow your business and your brand. Through the different social media channels, you reach out to your audience and interact with them in different ways.

You can use paid social media ads or organic social media content. Most companies prefer to use both.

Do I Need to Use Social Media Marketing?

The definite answer is Yes! Social media is a vital part of people’s lives today. It is through the social media channels that you can interact directly with your audience and build loyalty as you broaden your reach.

In the past, using print media and TV ads was the thing but today social media reigns supreme alongside search engines. The renowned networks such as Facebook, Instagram and YouTube have billions of users and you don’t want to miss out on this huge chunk of our
prospects.

If you aren’t using social media yet, you are lagging behind and you will miss out on the traffic, conversions and the cost-effectiveness that social media marketing brings.

Why Should I Outsource Social Media for my Business?

Just like any element of digital marketing, you need to do social media marketing in the right way to realise outstanding results. When you have a dedicated in-house team, you can hack it but there are many reasons why you might consider leaving these tasks to a specialist
company.

For social media campaigns to yield results, you need to be strategic. You should have a plan of the content you need to share; incorporate keywords and know how to engage your audience. Above all, you need to monitor metrics and know which adjustments need to be made.

This work may be too much if you have work to do and that is why you should consider outsourcing if you want to get the most out of social media marketing.

Google Ads

What is Google Ads?

Google Ads, formerly called Google AdWords is pay per click (PPC) advertising platform that is offered by Google which is the most popular search engine in Australia. Google Ads gives you the opportunity to reach out to potential buyers doing searches online or those browsing different websites.

Is Google AdWords Worth The Money?

You have probably heard about people who’ve run disappointing campaigns on the Google Ads platform. Or maybe you have experienced this first hand and you are wondering if you really need to invest in it.

With this platform, results come from a blend of experience, outstanding competence and unmatched dedication. When people venture into Google AdWords blindly, the results are always catastrophic. You need to know which keywords to target so that you don’t end up
spending unnecessarily.

You got to be tactical for you to cut down on the cost per click and to improve the click -through rate, not to mention many other metrics that you need to have at your fingertips.

PPC advertising using Google Ads is a great way to put your business on the map because you reach out to people in a short time. When you have the right hands at it, you can transform your business immensely.

Is It Wise To Outsource Google Ads?

One thing you need to achieve success when outsourcing AdWords is a reputable company. At Web Performance Media, we have the ability to greatly lower your cost per click, increase the click-through rate and above all, better your return on investment.

When you find a company that can increase your revenue and minimise the cost, you are home and dry. You need proof that this is happening therefore metrics tracking cannot be emphasised enough.

A good search company will track the right metrics and do tweaks that will benefit you. You need such a partner for your AdWords campaigns because this is a dynamic platform. You need to check it all the time; make new ad groups, do keyword research and so much more.

Outsourcing your AdWords ensures that you maximise on the input. Don’t run losses trying to learn on the job.

Web Design

How Long Will It Take to Build My Website?

At Web Performance Media, customer satisfaction is our priority. We aim to achieve a quick turnaround that you won’t find anywhere else. The time we take to build your website will depend on the kind of site you want to own and how much work is involved.

We have completed creating beautiful websites in a matter of days and we promise to deliver even if you reach out to us on short notice. On average, we only need a couple of weeks before your site is ready because we have enough manpower and skill in our team.

Will You Maintain My Site For Me?

We are glad to maintain your site after developing it. We will do the necessary to keep it up and running. Our maintenance package also involves SEO where we ensure that you rank above your competitors on search engine result pages. We will enable you to get high traffic
volumes and more conversions.

We also make sure that your site remains relevant to the user by checking out the hottest keywords in your niche and guiding you through content refreshment.

Can I Take Charge Of My Site After You Have Designed it?

Definitely. We design your site in a simple and effective way to enable the user and the admin have a great time. After we have created your website, you can take charge of it, add content and manage all the aspects on your own. Even if you want to manage your website, we are happy to offer any assistance should you encounter a hurdle along the way.

Marketing Automation

What is The Importance of Marketing Automation?

Marketing automation involves the use of tools that make it easier for you to complete your marketing. Through these tools, you can save time and increase your reach. Marketing automation allows you to track your prospects from the time they visit your website to the
point of completing business. We have a lot of experience and we are certified consultants of www.Ontraport.com

Through marketing automation, you can gather a lot of useful data which you can use to grow your business. You can create a database and achieve effective segmentation once you have this data with you.

When you automate, you increase the engagement with your customers and you also build brand loyalty because people get the information they need fast enough.

Why Should I Use Marketing Automation For My Small Business?

Automation is crucial for businesses of all sizes. In the current world where there are too many online marketing platforms, you need a system that eases out things for you if you want to achieve the best outcome. Even if you are running a small business, you still need automation tools because it helps you to reach out to more potential clients through different platforms. Such tools also give you consistency and make people believe in your brand.

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