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More and more people are now joining social media and a significant number are practically dependent on it. If you have a business, this is just the right time to bring it on social media. Of course it comes with its own tricks and knowledge to make it work. Here you will find a few Social Media Tips to help you succeed.
Currently, people of all age groups are on social media and this can help drive your success. Maybe you are new to social media marketing and you’re not quite certain how the venture going to turn out. Here are important social media do’s and don’ts that will help you find success through the various social media platforms.
A business profile on a social media network will make people know what you are offering at a glance. You need to make the business profile complete so that you are easily connected with the people in your locality and those that might be searching for your services. Have a professional image as the profile picture. You can as well use your logo.
Include all the information such as your address, contacts, and clearly outline the services you offer. When you have skimpy information about yourself or your business, your credibility level is lowered and users can’t find you when they are searching for services on social networks.
Do Establish Your Brand Identity Across Different Networks
Having an established identity across the different social media networks makes it easy for you share information and interact with your audience. People on the different networks will identify with you wherever you go because you have the same name on various platforms or you have the same logo as your profile picture across all networks.
Keeping an identity across the different social media platforms makes it possible to sell your brand and establish a well-defined goal. Though the delivery of the messages and posting can be tailored to a specific network, the background on which it is build remains constant.
Do Share Content Consistently
When you share content constantly, you will get the best out of social media marketing. Content sharing keeps your audience engaged and they will have a reason to turn on notifications and always check your timeline. Giving your audience fresh content always also boosts your brand authority.
People don’t always want to read promotional posts. They are more interested if the information you are sharing is helpful to them. When you share meaningful content always, you will establish high levels of loyalty and better conversion rates.
Do Understand The Best Networks For You
You don’t need to go out and establish your presence on every social media network. There are networks that will benefit your business and those that won’t. It depends with your niche and the kind of business you are running.
LinkedIn, for instance has been known to be a good place for B2B businesses. Facebook can also be a good choice for B2B although it is just as good for B2C. You need to analyse the habits of your target audience and understand them before you settle for specific social media networks.
Though some people think that getting hold of many networks is good, this can overwhelm you and you will end up with poor management practices.
Do Keep Your Audience Engaged
On social media, constant communication is essential. Your audience has to feel your presence. Besides sharing content regularly, you need to talk to them. Answer their questions and engage them in discussions. A twitter poll once in a while or a watch party on Facebook or an Instagram story makes your audience feel appreciated.
Doing some promotions and having giveaways can be an effective way of bringing more traffic to your website and staying in touch with your audience.
This sustained interaction eventually leads to more conversions, recommendations and referrals.
Do Use Different Content For Different Networks
The various social media networks aren’t meant for the same kind of content or conversations. While something can be quite exciting on twitter, bringing it on Facebook or Instagram might have different outcomes. You need to make posts for the specific social media channels.
If you want to share a photo gallery of your warehouse or showroom, Instagram and Facebook will be the networks to go to. On the other hand, if want to engage in deep business conversations, make LinkedIn your first choice.
Do Accompany Written Posts with Visual Aids
When you accompany a social media post with an image or video content, you greatly increase the chances of it being liked, shared and clicked. A study on Twitter established that a tweet that has an image is more likely to be retweeted and liked.
You need those images and videos together with text to capture the attention of your prospects. Plain social media content isn’t appealing. But you should also ensure that the images you are using are relevant to the subject matter and appropriate for your audience.
Do Give Credit
In your social media interactions, giving credit to your followers for achieving a milestone or winning a giveaway works well as a motivator. If you are quoting a statement from a certain author, tagging them is important. You can also tag and give credit to the person or company that took the photos. It makes you appear more sociable and brings you closer to your audience.
However, always seek permission before quoting and tagging people.
Do Set Realistic Expectations
To avoid ending up frustrated, you need to have realistic expectations for your social media marketing. Facebook, Twitter, LinkedIn, Pinterest, Instagram and Snapchat alone can’t grow your business overnight. These platforms when used well aid in creating awareness and increasing your online visibility.
You need to have all the other aspects of your business correctly setup for you to realise maximum growth.
Do Share Information About Your Business Operations
When you share with your social network audience what you do, they can relate better to your business. Don’t hide behind the keyboard all the time. Come out and share some pictures of work going on at the office. Once in a while, you can take them on a virtual tour around the different sections and even do some interviews with the staff.
Do Use Relevant Hashtags
Hashtags have become an effective way of making messages reach far on many of the social media platforms. When you make your posts, include the relevant hashtags and your message will be easy to find. If a topic in your niche comes up, make a point of joining the conversation and you will grow your audience.
Do Establish Meaningful Connections
When you start to gain a bigger audience on social media, you will start getting many followers, lots of messages and numerous requests. Though you’ll be looking to grow further, you don’t have to accept every request that comes your way. Choose the relevant ones. Accept the friends that will help you further your agenda.
Do Separate Your Business Account and Your Social Media Account
A business account should not be used as a personal account. These are two different accounts. Your personal account is for your friends and family whereas the business account is for prospects and other formal operations.
Once you mix the two up, you will be losing it. Though you can always invite friends to view and like your business page through your personal account, your business posts have to be distinguishable from your personal activities.
Do Proof Before Posting
Posts with grammar and spelling mistakes look unprofessional. Always proof your posts before you put them up.
Sometimes when running a business account on social media, you might find yourself being too salesy. This does not work well in winning you leads and conversions. Instead it puts people off. They will not be interested in your timeline because all you think about is how to make sales.
The rule is to have more of informative content and just a bit of marketing content. People are more interested in what is of help to them. They need information and not being bashed with unending marketing posts.
Don’t Beg For Shares, Likes and Retweets
Don’t go out asking people to retweet your posts or like them. If a post is likeable, they will hit the like button without being cajoled. If you don’t see as many likes and shares, perhaps it’s your content that needs fixing.
Gaining followers on social media is considered a measure of success. When you have few followers, you feel left behind. Most people fail to understand that you only benefit from your target audience. You can have many followers but they don’t form part of your audience so they cannot relate to what you post.
Some people will go in the comment sections of posts by other influential users and then post their links there just so that they can get more followers. These are bad tactics that will not benefit your business. It is better to grow gradually but genuinely.
Don’t Post Every Second
The pressure to stay relevant on social media can be overwhelming. Some people find themselves posting every time. By the end of the day, the same link has been shared more than ten times. The audience obviously finds this pestering. It is prudent to proceed with moderation so that you have a post or two per day. For Twitter, you can upscale a little and even two 4 or more posts per day. Remember they have to be original posts.
Don’t Overuse Automated DMs
You’ve probably experienced this. Once you follow someone, an automated message is sent to your inbox. Well, this can work in some cases but do not use the feature excessively. Some people will be happy to follow you but once they get that direct message, it puts them off.
Don’t Use the Same Content Across Different Networks
With automated marketing, you can have the same message being sent across the different social media networks. However this might not have great outcomes on the different networks because different types of audiences dominate the various networks. It is more beneficial to create content tailored for the different networks.
Don’t Overuse Hashtags
Excessive use of hashtags is annoying. Hashtags are meant to connect you to the other people discussing a similar topic. You can’t be talking about a dozen subjects in a short post of few characters. You need to be specific and that is why using hashtags all over makes your message to be overlooked.
Don’t Ignore Your Audience
Always keep tabs on your social media accounts so that you are there to reply to comments by your audience and to answer their questions. Such interactions are opportunities that you shouldn’t miss out on because they establish trust and promote your brand.
Don’t Struggle To Be On Every Social Network
Find the networks that work well for your business and stick to them. You don’t need to be posting on every social media platform. This denies you the chance to interact with your audience because you have too much on your plate.
Social media is very effective as a marketing tool. You just have to follow these simple rules and you will start seeing improvement. Web Performance Media can help you and your business become a massive success in social media. If you are intersted click on the link below and get in touch.