Video marketing is the new hot trend in the online marketing field.
80% of video marketers say that video marketing has increased their sales directly and 87% say that video has increased their website traffic.
People are jumping onto the video marketing bandwagon for good reasons. When you make up your mind to venture into this high-yielding type of marketing, you want to see your video on thousands or millions of screens. A video could go viral by mere fluke in the past but today, the chances are very slim. You have to put in the effort. You have to strategise to get to many viewers because the internet is flooded with video content and marketers are working day and night to make videos go viral.
If you don’t win the hearts of viewers, your video marketing efforts will be all in vain. Web Performance media tells you about how you can make your videos reach many people. From our experiences, we want to share with you what has worked for us. Here is what you can do to make a video go viral.
“No matter what you do, your job is to tell your story” −Gary Vaynerchuk
Take a look at the viral marketing videos on the internet and you will realise they have a common feature – they tell a story in some way.
You don’t go directly to what you are offering and then urging the viewer to buy right away. Treat your potential customers as strangers, because that’s what they are at first. They don’t know about you most of the time. Try to make your acquaintances by creating content that tells an amazing story. Your aim is to make people know your brand so that you are no longer a stranger to them. But you don’t go telling strangers about the helipad on your hotel or the discounts for a group of four before an introduction. Make them relate with you first by bringing out the introductory bit in the most stylish way. Once you have your name reaching far and wide, you can expect nice outcomes to follow.
To create a viral video, you have to establish a connection with the people. As you make your story, you are looking to stoke an emotion, whether sadness, happiness, awe-inspiring, or inspirational. Anything that connects with the human part of your buyers because this will have an impact on them.
When choosing the angle you want to take, you have to think about your brand. How do you want people to feel when they think or hear about your brand? If you want people to see endless possibilities, then come up with a story that empowers them. If you want to leave their mouths gaping, create a script that leaves everyone in awe.
A viral video is one that gets people talking. And do you think people would want to discuss how the sun rose in the East and set in the West? People are intrigued by something out of the ordinary.
You need to wear some boldness and talk about something that startles people and triggers a conversation. A controversial storyline can be far-reaching. You need to take calculated risks because not every venture out of the confines of the norm will lead to results.
Great content speaks for you. When you have quality on people’s screens, they cannot resist clicking the share button. If you chose to bring out a surprise, then do it exceptionally well. Whatever emotion you settled on, it has to come out clearly and in a way that engages your audience. Quality will sell your content to far corners and this is one thing you cannot compromise on. Every bit of your video marketing strategy has to be done excellently.
Remember: Content is King
People will come across your marketing videos when they are doing other business. They will most likely be on the go and they don’t want to spend a whole 5 minutes watching a video. Even two minutes can be a lot for these impatient beings.
The first seconds (event the thumbnail plays a decisive part in here) decide whether someone is staying to watch your video. If they are very intriguing, then one can give it a thought but before they watch the initial seconds, they would also have checked out the length of the entire video.
Try to go into the core of the information you want to pass across in a short time. Just keep it short and sweet.
The title of the video is the name by which people will be referring your piece of creation. For a video to go viral, the title has to be viral.
Try to create some bizarre storyline and capture this well in the title. The controversy has to come out clear in the title. A title that breaks a few rules, connects with people and makes them want to know more will increase your chances of going viral.
As you blend all the ingredients of an eye-catching title, remember to get your keywords right by doing a thorough keyword research.
SEO is dead? It’s nowhere near. Check out the trending videos on YouTube and those that come top among search results. The creators of the videos do an awful lot of video SEO including:
Thumbnails are an important part of your videos because that’s what will make the viewer want to watch. It is important to customise your thumbnails rather than leaving the video publisher to do it for you. Always use high-quality images in the thumbnails.
To achieve the viral status, you need to use the other digital marketing platforms.
Share the video on social media platforms and let it reach out to as many people as possible. It is a great idea bringing influencers on board. Once people start to appreciate the video, it will spread with less effort because bloggers will be picking it up when it is on-demand.
Analytics are just as important in video marketing as they are in SEO and other forms of digital marketing. You need to see how much traffic is coming in and where it is coming from. Have figures of the number of leads generated, sales completed and the overall impact of the video on your business.
When a video goes viral, you have a short time to achieve massive success. You need to make sure you reply to people so that the conversation can go on a while longer. When you can create some controversy, do it in a way that is advantageous to your marketing. Reply to the emails and if you are lucky to capture the attention of the media, make use of the opportunity.
Making a viral video requires attention to detail and competence in digital marketing. When you succeed in creating a viral video, the prize can uplift your business to greater heights. At Web Performance Media, we have what it takes to make marketing videos that can get people talking and create brand awareness. Don’t worry if you are a start-up or an established business because we have been in the online marketing sphere and we know our way around. Reach out to us and let us make viral video marketing content.